The Ordinary Multi-Peptide Lash And Brow Serum​

Key Ingredients & Their Benefits for Eyelash and Eyebrow Growth

1. Peptides

• Advantage: Small protein fragments that stimulate keratin production and strengthen hair follicles.

• Why It Promotes Growth: Peptides signal the hair follicles to enter the active growth phase (anagen), helping lashes and brows grow longer and denser.

2. Keratin

• Advantage: The main structural protein in hair, providing strength, elasticity, and resilience.

• Why It Promotes Growth: Keratin reinforces fragile lash hairs, preventing breakage and shedding, which results in thicker and healthier lashes over time.

3. Biotin (Vitamin B7)

• Advantage: Essential nutrient that supports hair growth and overall hair health.

• Why It Promotes Growth: Biotin nourishes hair follicles and improves keratin infrastructure, which enhances lash and brow thickness, fullness, and shine.

4. Plant Extracts (e.g., green tea, ginseng, chamomile)

• Advantage: Natural antioxidants and anti-inflammatory agents that protect hair follicles.

• Why It Promotes Growth: By reducing oxidative stress and irritation around the lash line, plant extracts maintain follicle health and extend the growth phase, allowing lashes to grow longer and stronger.

5. Water-Based, Non-Hormonal Formula

• Advantage: Gentle, safe for sensitive eyes, and compatible with lash extensions.

• Why It Promotes Growth: Provides a stable, nourishing environment for follicles without irritating or chemically altering them, ensuring sustainable and natural lash enhancement.

Summary:
This combination of peptides, keratin, biotin, and plant extracts works synergistically to strengthen, nourish, and stimulate hair follicles, promoting longer, thicker, fuller, and darker eyelashes and eyebrows—all while being safe, vegan, and cruelty-free.