Custom Eyelash & Lash Serum Manufacturing

Develop eyelashes, lash serum and packaging around your brand requirements. Start from existing products for a faster private label launch, or customize lash specifications, serum formulas, tubes, applicators and packaging for greater product differentiation.

Start with Private Label or Build a More Custom Product

Choose the route based on launch speed, product differentiation and budget. Both routes can include eyelashes, lash serum and retail packaging.

Private Label

Use existing lash styles or serum formulas when you want a faster route to market with fewer development steps.

Choose existing products
Test samples before production
Add logo and brand identity
Customize retail packaging
Move into production after approval

Full Custom / OEM ODM

Customize the product itself when your brand needs stronger differentiation in lash specifications, serum formula, tube, applicator or packaging.

Custom lash specifications and structures
Custom lash serum formula options
Tube and applicator development
Packaging structure and finishing
Support for more differentiated product projects

Customize the Eyelash Product from Fiber to Adhesive System

Custom eyelash development can include both the visible style and the structural details that affect softness, fit, application and wear. The exact customization scope depends on whether you are developing cluster lashes, press-on lashes, pre-glued strip lashes or another lash format.

What Can Be Customized?

Instead of only choosing an existing style, you can define the lash specifications that matter to the final product and target customer.

Length & Mapping

Customize single lengths, mixed lengths, lash mapping and overall eye effect.

Color

Develop classic black or other color directions based on the product concept and market positioning.

Fiber Material

Select fiber material and softness based on the desired look, hand feel and wearing experience.

Curl

Adjust curl type and lift to match different eye shapes, lash styles and target effects.

Fiber Technology

Discuss structural options such as hollow or triangular fiber profiles where applicable to achieve different weight, softness or visual effects.

Band Structure

Choose ultra-fine band, ultra-soft band, bandless or other base structures according to application and comfort requirements.

Density & Fan Structure

Adjust density, fan width, segmentation and cluster structure to create a more specific finished lash effect.

Pre-Glued Adhesive System

For press-on or pre-glued lashes, customize adhesive strip color, target wear duration, adhesive amount, placement and formula or ingredient requirements.

Customize Lash & Brow Serum from Formula to Applicator

Serum development should match the product positioning, application experience and final retail format. We can support private label or custom lash serum projects across formula, texture, tube and applicator.

Formula

Develop prostaglandin-free lash or brow serum formulas based on the target product direction and brand requirements.

Texture

Choose different application textures such as water, gel or cream depending on the intended user experience and formula direction.

Tube

Select or customize tube capacity, material, shape, finish and overall visual presentation.

Brush & Applicator

Match the product with a lash brush, brow brush or precision applicator suitable for the formula and application area.

Build Packaging Around the Product and Brand Positioning

Packaging should protect the product, support the application experience and communicate the brand clearly. We can coordinate product and packaging requirements instead of treating them as separate decisions.

Box Structure

Choose the format around the product and retail presentation.

Material

Select suitable material based on appearance, structure and budget.

Printing & Finishing

Apply branding, printing and finishing based on the design direction.

Complete Retail Presentation

Coordinate trays, inserts, cartons and other components as one set.

Turn Your Product Idea into a Clearer Development Brief

You do not need every technical detail ready before contacting us. We can help organize your product requirements into a clearer development brief so the sample stage starts with fewer unknowns.

1. Target Customer & Market

Clarify who the product is for, where it will be sold and what experience it needs to deliver.

2. Product Direction

Identify whether an existing product is suitable or whether deeper customization is needed.

3. Reference Products

Use current samples, competitor references or visual examples to narrow down the development direction.

4. Customization Priorities

Decide which details need to change for real differentiation and which can remain standard.

5. Sample Plan

Prepare suitable samples so product, packaging and application can be evaluated before production.

6. Production Requirements

Confirm quantity, packaging, launch timing and other production requirements before moving forward.

From Product Idea to Sample and Production

A clearer development process helps reduce unnecessary revisions and gives both sides a better understanding of what needs to be confirmed before bulk production.

Tell Us Your Requirements

Share the product, target market, quantity and main customization goals.

Select or Define the Product

Choose a suitable existing product or define the direction for custom development.

Confirm Customization Details

Clarify lash specifications, serum formula, tube, brush, packaging and branding requirements.

Prepare Samples

Use samples to evaluate the product direction before bulk production.

Review & Adjust

Confirm what works and refine the details that still need adjustment.

Move into Bulk Production

Finalize specifications and production requirements after the approved direction is confirmed.

Combine the Core Product with the Components It Needs

Many projects are easier to manage when the core product and supporting components are developed together instead of being sourced separately.

Eyelash Project

Cluster, press-on or strip lashes
Applicator
Bond / sealer / remover where needed
Tray
Retail packaging

Pre-Glued Lash Project

Pre-glued lash product
Adhesive system
Applicator
Tray structure
Retail packaging

Serum Project

Formula
Texture
Tube
Brush / applicator
Carton and retail packaging

FAQs

Key information about what can be customized, how samples work and how private label differs from deeper OEM/ODM development.

What parts of an eyelash product can be customized?

Depending on the project, customization can include length, mapping, color, curl, fiber material, fiber structure, band structure, density, fan width and, for pre-glued products, adhesive color, amount, placement and target wear duration.

Can you customize pre-glued lash adhesive?

Yes. Depending on the project, the adhesive system can be discussed around strip color, adhesive amount, placement, target wear duration and formula or ingredient requirements.

Can I customize a lash serum formula?

Yes. ZMLASHEE supports prostaglandin-free lash and brow serum development, including formula direction and different product textures.

What serum textures can be developed?

Projects can be discussed around water, gel or cream textures depending on the formula direction and intended application experience.

Can you customize serum tubes and brushes?

Yes. Tube size, material, shape and finish can be selected or customized, together with lash brushes, brow brushes or precision applicators.

What is the difference between private label and OEM/ODM?

Private label usually starts from an existing product or formula and adds branding and packaging. OEM/ODM or full custom development changes more of the product itself, such as lash specifications, serum formula, tube, brush or packaging.

Can I test samples before bulk production?

Yes. Samples are available so you can evaluate the product direction before confirming bulk production. Custom sample timing depends on the product and development requirements.

What is the MOQ for custom projects?

Suitable projects can start from 500 pcs. Final MOQ depends on the product, customization level and packaging requirements.

Check Your Project Requirements

Samples are available. If the project moves into bulk production, suitable projects generally start from 500 pcs and around US$1,500, depending on the product, customization level and packaging requirements.